Your blog is the face of your brand. What social media properties offer at a glance, a blog reaffirms it in detail. A good blog emphasizing on the salient features of the brand and the products it offers is an asset to expand your reach to the right audience.
At 1Adz we focus not just on writing effective and content worthy blogs, but we also undertake entire blog administration and management services. This includes managing a well laid out blog page, regularly publishing engaging posts and ensuring good outreach and traffic for your website. Involving similar business to do a guest blog post and vice versa also can work well for your branding.
Also, blogs are the most convenient and economical way of talking about your brand and spreading the word to your audience. People are always keen to know about what is happening with the brand, schemes, sales, new launches etc. Blog posts are a long term measuring property of how well your brand is doing.